From C-Suite leader to Strategic Growth Partner
You could say I'm a career outsider who sees opportunities others overlook. For over 25 years I've led product, brand, P&L, marketing, and strategy for some of Canada’s most iconic brands and global industry leaders — including P&G, CIBC, Rogers Communications, General Motors, Molson Coors, and the Canadian Football League.
This leadership journey gave me a rare cross-industry perspective and a command of all kinds of proven practices that create sustainable growth.
Silver Scion was created to bring this experience directly to leaders facing pivotal moments: mergers and acquisitions, market entry, reinvention, turnaround, or to just find any way to re-ignite growth.
Clients count on me for fast, clear strategy and pragmatic execution — the kind that delivers immediate results in 90 days or less.
How I help leaders win at high stakes moments
Brand and Data Alignment
Consumer-centric insights for compelling storytelling, combined with sound analytics for sustainable impact and measurable results
Cross-Industry Insight
Winning strategies from Financial Services, Consumer Goods, Sports & Entertainment, Automotive and Telecom - perspective and fresh thinking
Fast Solutions and Impact
Armed with robust knowledge and best practices we hit the ground running to design solutions and produce measurable wins in 90 days
Leadership at All Levels
Bringing leadership from boardrooms to front lines across many businesses, bridging vision and strategy with execution and operating discipline
Transforming Brands: Success Stories
A track record of turnaround and growth.
Led enterprise marketing transformation, boosting brand health, CX scores, and marketing ROI.
Integrated brand strategy with enterprise data to enable targeted campaigns and sales growth.
Strengthened retention, customer satisfaction and revenues with new financial services and innovative new direct-to-customer channels.
Achieved record sponsorship & merchandise revenue through brand modernization.
Rejuvenated leading brand portfolio through product and marketing innovation to restore market share growth.
